All businesses
with diverse, competitive markets and multiple product
streams suffer from margin erosion. Competitors constantly
nibble around the edges of the product portfolio and
force decisions to shave prices and reduce lead times
to maintain market share.
Typically, profitability rests with a limited number
of high-margin product groups and geographical markets;
with a long tail of lower-margin or even loss-making
products that either show promise or are needed to make
up the portfolio. The trick is to raise average margins
whilst maintaining growth.
Competition in manufacturing industry will continue
at a pace and without a constant stream of new innovative
product offerings that appeals to the market, probably
the best way to drive up average margins is to reduce
the key drivers of cost:
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Eliminate/reduce
waste – in design, acquisition of materials,
process and supply |
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Combat product proliferation
- profitability fluctuates by variant |
Unless you trade in an industry such as automotive
and electronics, where there are norms for year on year
cost reductions, the driver for change must come from
within.
Supply Chain Excellence’s
approach
In our experience, most businesses
have a number of ongoing initiatives consuming the ‘spare
time’ of key managers and individuals and design
our solutions to be simple and effective – without
the need for full time staff involvement. At Supply
Chain Excellence we recognise that all businesses are
different and have developed two methods designed to
alleviate margin erosion:
Total Acquisition
Cost (TAC) – focuses on the reduction/elimination
of all non value-added costs associated with the delivery
of a product or service to your customer, includes purchases,
processes, stocks and supply through x-departmental
team working and with suppliers and customers
Range Optimisation (RO) – establishes the true
‘benefit’ of selected product groups and
markets and delivers a plan to address identified issues
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